Contagious: Why Things Catch On | Jonah Berger | Talks at Google
Why the open web links it
Explores why ideas and products become popular, based on research into social transmission and human psychology.
Linked by 15 independent sites, 2 of them widely read in the 2026-10 crawl of the open web, including engadget.com, h-da.de, 021arete.com, 10xdigitalinc.com, alltommig.nu.