Mike Arrington at Startup School 08
Why Hacker News recommends it
HN recommends it as practical advice on dealing with tech press, whenever someone asks how to pitch TechCrunch and similar outlets.
What it is
Mike Arrington of TechCrunch speaks at Startup School 2008 about how to get press coverage for a startup and how to respond to it.
Recommended by 3 HN commenters across 3 different months, 2009 to 2020.
What Hacker News said
Recommends wheels · 2009-04 · on “Ask YC: How do you get your press?”
Mike Arrington's talk from startup school on dealing with press is quite good: [this video] It's not really geared towards the mainstream press, but a good watch nonetheless.
Recommends pbh · 2011-09 · on “Michael Arrington launching venture fund”
Somewhat related, I found Arrington's talk at Startup School '08 to be pretty good for getting an idea of how he views the startup tech press. [this video]
Recommends SuperChihuahua · 2012-05 · on “Ask HN: Best practices when pitching your startup to Techcrunch, Mashable etc?”
Watch this video: Mike Arrington speaks at Startup School 2008 about how to get, and how to respond to press for your startup. [this video]
Cites petercooper · 2011-03 · on “You’re not entitled to anything. Hustle for everything you’re worth”
Along similar lines, here are some links relating to actually getting coverage in the tech press (rather than sending nasty e-mails as mentioned in this post): [LINK] [LINK] [LINK] And Michael Arrington spent some time on the topic in this video: [this video]
Critical sgrove · 2020-03 · on “Across furtive videocons, junior VCs wait for the layoffs to begin”
I believe their entire credibility model is largely based on this, as per the TechCrunch founder himself at Startup School back in 2008 [this video] (the whole talk is certainly a trip back in time!) I remember listening to that and thinking, "So.... the info I have on close friends and business is valuable, and I should potentially sell it out to TC in order to curry favor." I wasn't in SVBA at the time, and even then I felt that it didn't quite match the spirit of the valley (I still believe that to be the case, having been here for 10+ years now).