Google is killing authentic websites & I made it worse 😔 Here's why I RUINED my company website
Why Hacker News recommends it
HN cites it as a firsthand example of search engines rewarding AI-flavored content over genuine writing.
What it is
Louis Rossmann explains how Google delisted his repair business site for almost a year, and how having AI rewrite his authentic content into corporate-style text finally restored his rankings.
Recommended by 1 HN commenters across 1 different months, 2026 to 2026.
What Hacker News said
Recommends efilife · 2026-08 · on “Consumer Rights Wiki”
he explained why he does that. In short, he was fighting to be displayed in search results by having legitimate content on the site for months, but the traffic was dying day by day and killing his business. He then asked Gemini to write him some bullshit SEO and went back to the 1st spot on google. Look for the video on his channel, it's not as bad as it looks. [this video] I found this but keep in mind there were more videos about it. Let me leave the description of the video here: Google delisted my business for almost a year. Professional SEO couldn't fix it, creating a new site didnt help. What finally worked was having AI rewrite my authentic content into corporate-friendly bunk. I hate that
Cites masswerk · 2026-02 · on “(AI) Slop Terrifies Me”
Actually Louis Rossmann finding himself forced to convert his genuine advocacy for repair into textual convenience. [this video]
Cites nickjj · 2026-02 · on “AI makes you boring”
Look at the world Google is molding. Here's a guy who has had an online business dependent on ranking well in organic searches for ~20 years and has 2.5 million subs on YouTube. Traffic to his site was fine to sustain his business this whole time up until about 2-3 years where AI took over search results and stopped ranking his site. He used Google's AI to rewrite a bunch of his articles to make them more friendly towards what ranks nowadays and he went from being ghosted to being back on the top of the first page of results. He told his story here [this video] . NOTE: I've never seen him in my YouTube feed until the other day but it resonated a lot with me because I have a technical blog for 11
Cites gibsonsmog · 2026-04 · on “12,000 AI-generated blog posts added in a single commit”
Louis Rossman recently posted a video ( [this video] ) where he had Gemini replace his 10+ year carefully curated content with AI slop and he instantly shot (back) up to the top of the rankings. They're very clearly favoring their own generated generic content rather than any sort of organic, well written or well informed entries. Shame.
Cites em-bee · 2026-05 · on “Restore full BambuNetwork support for Bambu Lab printers”
That’s an LLM generated website if I’ve ever seen one the explanation for that is here [this video] basically louis found that not using AI to design his website drastically reduced the hits he would get from google.