Steve Jobs - NeXT marketing strategy video 1991

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Cites Jugurtha · 2021-03 · on “Steve Jobs Interview in 1981 [video]”

Here's another instance, refining the delivery of "a bicycle for the human mind": [LINK] . It is a "performance art", like a stand-up comic, an actor, a politician, a presentation, or a congressional hearing. Some people do not want to rehearse as they feel it "empties them". He was known to meticulously practice the delivery of keynotes so he could hit things on time, as if it were a play, if I recall correctly. You can see that there's a good part of storytelling. If you watch Elon Musk videos, there often is repetition on the three things he focused on in college: the internet, multi-planetary life, and sustainable energy. In more recent videos, the narrative has shifted to five things he

Cites code_biologist · 2022-08 · on “Xcode Cloud overview”

This is an internal NeXT video from 1991 with Steve Jobs explaining their product strategy. The more things change, the more they stay the same. [this video]

Cites pjmlp · 2023-01 · on “Lisa Source Code Release”

Back in those days conferences weren't filmed. [LINK] Here are some references, Chris MacAskill did a full overview of what he had to do to convince Job, it was even commented here, [LINK] Now gone from the Internet, [LINK] However it is saved on the Wayback machine, [LINK] => "They said a Unix weenie was code for software engineers who hated what we were doing to Unix (the operating system we licensed)—putting a graphical user interface on it to dumb it down for grandmothers. They heckled Steve about his efforts to destroy it. His nightmare would be to speak to a crowd of them." There is also the interview with UNIX Today! [LINK] => "You know, take SGI's new machines-they have 8-bit color f

Cites pjmlp · 2023-05 · on “Next Computers”

It wasn't because Jobs was such a great UNIX fan, rather as must have for the Workstation market, that NeXT wanted a piece of. "NeXT meeting strategy" [this video] Or for a bigger overview, [LINK] However you're right, it is one of the best mixtures from both worlds. Xerox PARC did port their environments into UNIX, Mesa/Cedar, Interlisp and Smalltalk, but it was already too late to make a difference.

Cites pjmlp · 2024-11 · on “M4 Mac Mini Cluster [video]”

It is definitly an accident caused by NeXT acquisition, neither BeOS nor Copland had great plans regarding UNIX like support. And even in NeXTSTEP's case, that was a side effect of Steve Jobs wanting to go after the UNIX workstation market, the idea was to make it easier to sell NeXTSTEP into those clients, there is very little UNIX in Objective-C, or the related XXXXXXXKits. "NeXT marketing strategy video (1991)" [this video] Surviving NeXTSTEP documentation, [LINK]

Cites pjmlp · 2025-10 · on “No science, no startups: The innovation engine we're switching off”

Indeed, however many people are too young to remember that he looked down into UNIX, as a bunch of greybeards without taste. "Why We Have to Make UNIX Invisible." [LINK] "That time I had Steve Jobs keynote at Unix Expo" > They said a Unix weenie was code for software engineers who hated what we were doing to Unix (the operating system we licensed)—putting a graphical user interface on it to dumb it down for grandmothers. They heckled Steve about his efforts to destroy it. His nightmare would be to speak to a crowd of them. From [LINK] The value proposition NeXT found on UNIX, was the same as Microsoft (after they let go of Xenix, thanks to MS-DOS golden goose deal with IBM), a means to an en

Cites pjmlp · 2026-01 · on “Can you slim macOS down?”

If you want to piss off even more, those that buy Apple only because they want a shinny UNIX, but don't buy into Apple's culture since Mac OS Classic days, you only need to remind them that Steve Jobs was hardly a UNIX fanboy. Just like with Microsoft strategies, for NeXT, having NeXTSTEP being based on UNIX was more to check boxes against Sun, and bring software into the platform, not to make it easy to go out, hence the whole userspace stack, even drivers, are based on Objective-C frameworks. "Why We Have to Make UNIX Invisible." [LINK] > They said a Unix weenie was code for software engineers who hated what we were doing to Unix (the operating system we licensed)—putting a graphical user