YouTubers have to declare ads. Why doesn't anyone else?
Why Hacker News recommends it
HN cites it as a clear explainer on sponsorship and ad disclosure rules and their inconsistency across media.
What it is
Tom Scott examines why YouTubers must declare paid endorsements while TV, film and other media face no such rule, comparing regulations in the UK and US.
Recommended by 6 HN commenters across 4 different months, 2021 to 2024.
What Hacker News said
Recommends zinekeller · 2021-09 · on “Paid influencers must label some posts as ads, German court rules”
A bit unrelated, but if you want a overview of sponsorships in different media platforms across different countries (mostly Britain and US though), I suggest watching Tom Scott's excellent video: [this video] . (Note that the video is ~30 minutes long. It's unfortunately that complicated, even when only talking rules mainly in two countries.)
Recommends Pxtl · 2021-09 · on “Paid influencers must label some posts as ads, German court rules”
On the subject, Tom Scott has a great video on the inconsistency that online influencers and youtubers have to declare ads/product-placements while traditional media does not. [this video]
Recommends Fradow · 2021-09 · on “Paid influencers must label some posts as ads, German court rules”
> Influencers are actually some of the only advertisers who aren’t well regulated in Europe, When was the last time you saw product placements being clearly labeled in TV shows/movies? For most people, the answer is "never". Just because we are used to it doesn't mean it's fair. Tom Scott explains it much better than I can: [this video]
Recommends hnbad · 2023-03 · on “SEC Charges Justin Sun and His Crypto Companies for Fraud”
FWIW the UK also has fairly strict laws about this (possibly stricter than Germany). Tom Scott once did a good video about this: [this video] German streamers also ran into a separate issue with German broadcasting regulations when they tried to run a 24/7 streaming format. Turns out you need a broadcasting license for continuous scheduled programming like that.
Recommends cowl · 2023-04 · on “The Case for Banning Children from Social Media”
> not enough context, maybe > Probably some corporate compliance drones and underfunded government stooges. Youtube alone has 720,000 hours of fresh video content per day Tiktok must have less number of hours but more Videos per day. Add Instagram, facebook, Twitter and it's impossible for anyone to verify this manually so in the end how is the platform supposed to decide what to show and what not where the "not enough context, maybe" is the most common answer? > Is product placement in movie an ad? > yes, clearly not so clearly even in this case. see [this video] , a very nice recap of what an ad is.
Recommends xmprt · 2024-04 · on “A16Z blogs are just glorified marketing”
There's only so much money you can make off of banner ads and at a certain point native advertisements are way more lucrative. I wonder how they get around disclosure requirements but I guess it's probably because the articles are never directly funded but there's some other form of compensation in the backend. Tom Scott made an interesting video about internet advertising regulations a while back. [1] [1]: [this video]
Cites throw14082020 · 2021-02 · on “Fake Amazon reviews 'being sold in bulk' online”
Why don't we make it the law for reviewers to disclose incentives in the reviews/ videos, similar to how youtubers have to disclose it [this video]
Cites trevcanhuman · 2021-09 · on “Paid influencers must label some posts as ads, German court rules”
Yet the TV industry is still far from done with shady advertising. Very Related: YouTubers have to declare ads. Why doesn't anyone else? [0] On another note, that is like the shortest news article ever! It's literally just 102 words! [0] [this video]