How Bad Grammar Saved Apple
Why the open web links it
Examines how Apple's 1997 'Think Different' campaign used unconventional grammar to redefine its brand.
Linked by 4 independent sites, 2 of them widely read in the 2026-10 crawl of the open web, including laughingsquid.com, selfhtml.org, caviglia.name, tizianocaviglia.name.