HYPER-REALITY
Why Hacker News recommends it
HN cites it as a shorthand for the dystopian risks of ad-driven, ubiquitous AR, usually in critical discussions of advertising and the metaverse.
What it is
Keiichi Matsuda's short concept film depicting a future where physical and virtual realities have merged and the city is saturated with media and advertising. It shows an augmented-reality-filled daily life as a provocative vision.
Recommended by 1 HN commenters across 1 different months, 2017 to 2025.
What Hacker News said
Recommends apitman · 2024-09 · on “Orion, our first true augmented reality glasses”
I'm hopeful that ubiquitous AR can be a good thing. I remember being inspired many years ago by the book "Rainbows End" about the possibilities. I am a bit concerned to see advertising companies at the forefront. This is a great video that demonstrates some of the risks: [this video]
Cites koboll · 2018-06 · on “How ARKit 2 works, and why Apple is so focused on AR”
Definitely. I think Apple really envisions something like this... [this video] ...being the future, and they want to get ahead of it.
Cites mncharity · 2019-02 · on “AR Will Spark the Next Big Tech Platform: Call It Mirrorworld”
That might make for interesting project (individual or community). Photoshopping AR vignettes for peoples' various passions. Sort of speculative storyboarding and market exploration for future apps. For a user with a passion for fashion, what might a nifty AR future expert experience look like? Heads-up tooling for where their head is at as they walk down the street. Collaborative tooling for their interactions with friends of similar interests, while walking and retrospectively. What about for software, or for startups? The AR vignettes I've seen have been generic. Refrigerator contents, street navigation, business travel, etc[1]. Broadly accessible, but most of it mundane. Not targeted, no
Cites Cactus2018 · 2019-04 · on “Augmented Reality in Marketing”
Here is a perspective [this video] "HYPER-REALITY Keiichi Matsuda Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. [LINK] "
Cites mrighele · 2021-07 · on “Mark Zuckerberg says Facebook will turn into a ‘metaverse’”
I you talk about hyperreality I think you were referring to this (1) video, but given the downvotes you received I guess not many people got the reference (1) [this video]
Cites troyvit · 2021-09 · on “You don't need to burn off your fingertips (and other biometric myths)”
Man I'm not not worried so much about malicious state or corporate actors getting my biometrics. I'm worried about the incompetent ones (which is all of them). Those are the guys who collect biometric data, store it, and then lose it. Like my social once my face is out there I can't get it back. I know that nobody is going to make a copy of my beautiful face to get access to my iphone, but more about the future when biometrics are used to let us into -- for instance -- a cloud provider's platform[0]. At that point there's no physical device to bypass it's just a question of sending the right bits to a server. Then my biometrics are defeated and I won't be able to reset them. (edit: wrong lin
Cites ramphastidae · 2021-10 · on “Oculus Quest is removing the Facebook account requirement”
> There may come a day where the world is utterly broken for the unaugmented, just a confusing sterile landscape camouflaged in QR codes [this video]
Cites LordNibbler · 2022-12 · on “90s VR Sainsbury's [video]”
reminds me of (a precursor to) Hyper-Reality by Keiichi Matsuda [1] (from about minute 2). This was done in AR and more like Black Mirror :) [1]: [this video]