Minority Report - Personal Advertising VBR

dscmailtest · 44K views · 2010 · 0:59

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Why Hacker News recommends it

Cited as the sci-fi precedent whenever HN discusses facial recognition and personalized ads in public spaces.

What it is

A clip from the movie Minority Report showing personalized advertising that recognizes a person as they walk through a mall.

Recommended by 0 HN commenters across 0 different months, 2018 to 2022.

What Hacker News said

Cites sharkweek · 2018-10 · on “The Secretive Business of Facial-Recognition Software in Retail Stores”

This reminds me of that facial recognition shopping scene in Minority Report [this video] Of course I thought this movie looked 100 years in the future, not 15

Cites kortex · 2020-09 · on “Portland adopts landmark facial recognition ordinances”

It doesn't call out advertisers directly but it does call out the Minority Report style ad serving. IANAL but sec. A: defines FRT as "comparing the facial features of a probe image with the features of images contained in an image repository (one-to-many search)." "Private Entity shall not use Face Recognition Technologies in Places of Public Accommodation" "John Anderton, you could use a Guinness right now!" style targeted advertising requires matching features of the face (eyes) to a repository to get the name. [this video]

Cites JorgeGT · 2022-07 · on “Detroit’s new personalized flight information board is straight out of sci-fi”

Straight from the Minority Report 2002 movie. Add a beamforming loudspeaker array for personalized audio and that's it: [this video]