How an Ad is Served with Real Time Bidding (RTB) - IAB Digital Simplified
Why the open web links it
Explains the real-time bidding process for digital ads and how targeted ads are served to users.
Linked by 12 independent sites, 2 of them widely read in the 2026-10 crawl of the open web, including iab.com, getadmiral.com, spinsucks.com, scl.org, a-m-i-ltd.com.
Cited in 4 Wikipedia articles, including Online advertising, Demand-side platform, Ad exchange.