Marc Pritchard, P&G, on Better Advertising Enabled by Media Transparency at IAB ALM (full video)
Why the open web links it
Discusses P&G's approach to better advertising through media transparency and brand responsibility.
Linked by 9 independent sites, 2 of them widely read in the 2026-10 crawl of the open web, including digiday.com, sovrn.com, brandingmag.com, vorys.com, brandsafetyinstitute.com.