Will multiple internal links with the same anchor text hurt a site's ranking?
Why the open web links it
Answers whether using repeated exact match anchor text in internal links harms SEO or triggers penalties.
Linked by 20 independent sites, 3 of them widely read in the 2026-10 crawl of the open web, including searchenginejournal.com, seoptimer.com, link-assistant.com, seonews.ru, abondance.com.