Jennifer Aaker: Harnessing the Power of Stories
Why the open web links it
Explores how stories, when combined with data, can more effectively persuade and influence audiences.
Linked by 16 independent sites, 2 of them widely read in the 2026-10 crawl of the open web, including stanford.edu, slides.com, pointerpro.com, bookingblog.com, claudialorber.at.