What are the advantages of 301 redirects over rel="canonical"?

Google Search Central · 16K views · 2012 · 1:56

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Why the open web links it

Explains the technical trade-offs between 301 redirects and rel=canonical for SEO and performance.

Linked by 6 independent sites, 1 of them widely read in the 2026-10 crawl of the open web, including moz.com, mainstreethost.com, outsourceit2philippines.com, seosbornik.kz, stateofdigitalpublishing.com.