Authentic Branding for a Global Audience: Angela Ahrendts (Future of StoryTelling 2013)
Why the open web links it
Angela Ahrendts discusses how Burberry used storytelling and technology to build a globally authentic brand.
Linked by 6 independent sites, 2 of them widely read in the 2026-10 crawl of the open web, including harvard.edu, sagepub.com, targetinternet.com, famefoundry.com, pennamontata.com.