Bill Backer interviewed about "I'd Like to Buy the World a Coke"

CokeConversations · 139K views · 2011 · 3:00

Open on YouTube

Business & economics (other)other

Why the open web links it

Discusses the creation of a landmark Coca-Cola ad and its cultural impact.

Linked by 7 independent sites, 2 of them widely read in the 2026-10 crawl of the open web, including theblaze.com, upworthy.com, clickamericana.com, stuffandnonsense.co.uk, hodinky-365.com.

Cited in 1 Wikipedia article, including Bill Backer.