All About New Coke - from The Excellence Files

EnterpriseMediaVideo · 52K views · 2011 · 8:01

Open on YouTube

Product, marketing & salesother

Why the open web links it

Examines the failed launch of New Coke and the lessons in brand management and corporate decision-making.

Linked by 4 independent sites, 2 of them widely read in the 2026-10 crawl of the open web, including libretexts.org, pressbooks.pub, 3playmedia.com, atlanticoer-relatlantique.ca, science4all.org.