Does the position of keywords in the URL affect ranking?
Why Webmasters Stack Exchange recommends it
Webmasters Stack Exchange answerers cite it as a first-party Google statement that keywords in a URL, and where they sit, are only a very minor ranking factor.
Recommended by 1 people across 1 different months, 2012 to 2017.
What it is
A 75-second video in which Google engineer Matt Cutts answers a viewer question about whether the position of keywords in a URL (for example example.com/keyword/London versus example.com/London/keyword) affects search ranking. It comes from a February 2009 batch of answers to questions collected on Google Moderator.
What people said
Recommends larrylampco · 2013-08 · Webmasters Stack Exchange · on “Does a filename's location (relative to the root) effect it's SEO?”
With the introduction of many new web technologies and frameworks, there are many different opinions on what is the best url structure. It is not the case that a url structured like mysite.com/help/help.php means that help.php is a file in a folder named help anymore. And so I do not think that it is the case that when a search engine sees a URL with this structure, that it will think that help/help.php is worth anything less than if it were just simply mysite.com/help.php However, site structure is an important detail in how users interact with your content. I would say that it is up to personal choice. There are many different articles on this subject which you can find with a simple googl
Cites MrWhite · 2012-11 · Webmasters Stack Exchange · on “Is placing one or two keywords in the URLs still good for SEO?”
Including a few keywords in a URL can help "a little bit" (Matt Cutts, Google). It can also help identify links to users. But, as Matt Cutts suggests, it is only a very small factor. Great content, titles and link text all play a far greater role in SEO. Changing your URL structure to include different, perhaps more targeted keywords, might help, it might not - it's debatable. I think I have heard/read Matt Cutts say that if you already have a link structure in place then don't change it. A couple of related Matt Cutts videos: Does the position of keywords in the URL affect ranking? [this video] Is it better to have keywords in the URL path or filename? [LINK]
Cites Goyllo · 2017-07 · Webmasters Stack Exchange · on “Does Hashtag in the URL affect SEO rankings for as Angular JS web application”
Google just don't understand what the meaning of /#!/ or any other thing like /10787/ in this question URL, but they can crawl the hashbang [LINK] /#!/ URL just like other URL's. I suggest to go for clean URL's, if it take only few hours to setup, it will impress your visitors as well. The keyword in URL affect very very small in ranking [this video] , but the position of keyword like after /#!/ or /10787/ or after 3 sub directory does not make much difference. [LINK]