Will using Google Analytics have a negative effect on my ranking?

Google Search Central · 21K views · 2010 · 1:43

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Why Webmasters Stack Exchange recommends it

Webmasters Stack Exchange answerers cite it as a direct statement from Google's Matt Cutts that using Google Analytics does not affect search ranking, positively or negatively.

Recommended by 1 people across 1 different months, 2014 to 2015.

What it is

A short 2010 Google webmaster Q&A clip in which Matt Cutts answers a viewer's question about whether using Google Analytics to track an ecommerce site's conversions hurts its search ranking. It is published by Google Search Central and runs under two minutes.

What people said

Recommends Chavo · 2015-03 · Webmasters Stack Exchange · on “Unexpected traffic from social-buttons.com”

You shouldn't worry about that affecting your ranking, here is an explanation of Matt Cutts [this video] about this topic and to my knowledge this is still the same. The only thing you should worry about is your data, you should stop this Referrer Spam and check for more.

Cites Max · 2014-09 · Webmasters Stack Exchange · on “Will using Google Analytics on my website improve its SEO results?”

No, you won't get better results simply from using Google Analytics and Google doesn't favour sites with Google Analytics over sites without it installed. Google Analytics is of course a great analytic tool and when the data is studied correctly, it can influence on your SEO efforts and thus can indirectly affect your SEO. (As could any other types of traffic analytics software) But simply installing Google Analytics wont give you any kind of SEO 'boost'. Here is Matt Cutts, head of Web spam at Google, confiming this: Will using Google Analytics have a negative effect on my ranking? [this video]

Cites John Conde · 2015-02 · Webmasters Stack Exchange · on “Does referral spam really have a negative impact on my SEO?”

No, it does not. Your Google Analytics [this video] is not a ranking factor. So garbage referrals, or anything else in your analytics, will not affect your ranking.