Can the geographic location of a web server affect SEO?
Why Webmasters Stack Exchange recommends it
Webmasters Stack Exchange answerers cite it as Google's own statement that server location has some, mostly minor, geotargeting effect on rankings.
Recommended by 0 people across 0 different months, 2011 to 2017.
What it is
A short 2009 Google Webmaster Central video in which Matt Cutts answers a viewer question about whether the physical location of a web host affects organic search rankings. He explains that server location can act as a geotargeting signal, mainly for localized results.
What people said
Cites user6456 · 2011-09 · Webmasters Stack Exchange · on “looking for cheap, USA-based, shared, ASP.NET 4 hosting”
Possible Duplicate: How to find web hosting that meets my requirements? [LINK] Actually I did find a solid company in Poland, where I live, but the problem is I will need USA-based server IP because google gives SEO bonus based on server location and I expect most of the visitors to come from the USA. The webpage in question will be tiny and niche so I don't want to overpay. Also, is there any reliable way of making sure I will get a USA-based host? For instance I just looked at godaddy.com and they say their servers are in Europe - probably they think that's what I want :). REGARDINDG IP LOCATION INFLUENCE ON GOOGLE RANK - my sources: [LINK] [this video]
Cites John Conde · 2012-04 · Webmasters Stack Exchange · on “How does moving a site to a host in an other country affect my google ranking?”
Matt Cutts covers this in two videos: What impact does server location have on rankings? [LINK] Can the geographic location of a web server affect SEO? [this video] Basically, it does affect your rankings, but primarily for personalized search results.
Cites GDVS · 2014-06 · Webmasters Stack Exchange · on “Optimising website IP for location”
Actually, the server's IP _does_ have a geotargeting effect, as confirmed by Matt Cutts from Google here [this video] however as John Mueller, another Google employee, stated more recently, it's a relatively minor factor.
Cites Goyllo · 2017-12 · Webmasters Stack Exchange · on “Will choosing a cheap AWS region rather than a region close to our users impact SEO?”
If you've set target as India in your search console account, then you're good to go [LINK] . I know matt cutts said [this video] it will affect, but he said in 2009, which is not same as today. Google slightly lower the value if they have something better to measure. And search console data is perfect for that.